Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

Author: Tugami Dougar
Country: Luxembourg
Language: English (Spanish)
Genre: Finance
Published (Last): 15 January 2010
Pages: 491
PDF File Size: 10.16 Mb
ePub File Size: 6.77 Mb
ISBN: 415-3-64382-172-8
Downloads: 67723
Price: Free* [*Free Regsitration Required]
Uploader: Nikojin

Taking E-Business to Farmers. The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.

These are areas in which e-Choupal is already having a significant impact. What makes it even smarter? stjdy

ITC’s e-Choupal: Taking E-Business to Farmers

ITC also uses e-Choupal as a medium to advertise consumer products. Circular economy Our story Our work Resources News. On an Expansion Spree. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know when we achieve our goals? Circular Economy Concept Infographic. Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

There are direct advantages for ITC too. Pricing information positions farmers to exploit trends and time their sales to get the best price.

It is not intended to illustrate either effective or ineffective handling of a management situation. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Includes an advisory and knowledge exchange function to help farmer’s manage risks.


ITSY click on the button below, and select the case from the list of available cases: An action-oriented set of methods, mindsets and thought starters to help innovators e-cgoupal circular solutions that are fit for the future. E-cjoupal is it Innovative. Partners The Team Mission Milestones. For longform case study: To address this, ITC launched e-Choupal, an accessible online platform that empowers e-chojpal through access to information. Balbo Group Regenerative agriculture at scale.

Case Study Volumes Collection. This exercise, carried out under the name ‘e-choupal’was essentially an effort to build a strong supply chain network for sourcing of agricultural products.

Farmers using e-Choupal on an average receive 2.

The case cqse in detail how the company designed and executed the e-choupal project in the country’s rural areas. Its International Business Division was created in for trading in agricultural commodities.

Case Studies – ITC eChoupal

ITC gains as intermediaries are removed, and transportation costs decrease. Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. The online festival of ideas that asks: E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states.

The go-to online location for news and insight on the circular economy and related subjects. The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the stucy. Chat with us Please leave your feedback. Popular searches what is a circular economy CE make fashion circular plastics circular economy sthdy china report circular economy diagram dif circular economy case studies.


ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies

Discover our other sites An action-oriented set of e-choipal, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The Plant Synergistic food production space. Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount.

Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

The measures taken e-dhoupal overcome the various problems faced while implementing this program have been explored in depth. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

Our work Approach Activities Regions.

Web-enabled real time data on crop prices stuudy the farmer with the market prices for their produce. Kiler Questions Who could create more value with our customer base than we can? The programme seeks to increase their economic and competitive capacity and support wider agricultural communities.

Publications Case Studies News. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Privacy Policy Designed by Smitinfotech. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. This can be exchanged for other ITC products.